Merino wool, renowned for its unparalleled softness and versatility, was our first and only material of choice for making our amazing t-shirts. This luxurious material has a rich history that dates back centuries, originating in the rugged terrains of North Africa and Spain and eventually transforming the global fabric industry.

The story of Merino wool begins in Iberia (Ancient Spain). The early ancestors of
these sheep are believed to have been brought to the region by the Berbers, a group of North African nomadic tribes. During the Middle Ages, Spanish breeders
meticulously crossbred native sheep with imported fine-wooled breeds from North
Africa. This selective breeding produced a sheep with exceptionally soft and fine
wool, suitable for making high-quality garments. The name 'Merino' is believed to have derived from the Berber tribe of the Merinids, who played a significant role in
this breeding process.

By the 12th century, Merino sheep had become a significant part of Spain's agricultural landscape. Spanish monarchs recognised the value of this exceptional wool and established strict regulations to protect the Merino breed. Exporting Merino sheep was prohibited under penalty of death, ensuring that Spain maintained a monopoly on this prized resource. This strategic move contributed to Spain's economic prosperity during the Middle Ages as Merino wool became a highly coveted commodity across Europe.

The 18th century marked a turning point for Merino wool. In the late 1700s, King
Charles III of Spain gifted Merino sheep to the rulers of Saxony, France, and Austria. This gesture sparked the spread of Merino sheep across Europe. Over time, these countries developed their own Merino breeding programs, refining the wool's quality even further.
The sheep thrived in these new environments, and soon, Merino wool production
expanded across the continent. This expansion marked the beginning of Merino
wool’s global journey.

 

The most significant chapter in the modern history of Merino wool began in the early 19th century when Merino sheep were introduced to Australia and subsequently New Zealand. Australia and New Zealand's wool industries flourished, transforming Merino wool into a globally sought-after commodity. The sheep thrived in the antipodean climates, producing wool of even higher quality due to the vast, open grazing lands.

Today, Australia is the largest producer of Merino wool, with New Zealand also
contributing significantly to the global supply.

Today, Merino wool is synonymous with luxury and performance. It's unique
properties make it a favourite among high-end fashion brands, outdoor enthusiasts,
and environmentally conscious consumers alike. Merino wool’s natural moisture-
wicking, temperature-regulating, and odour-resistant qualities make it a versatile
fabric suitable for a wide range of applications.
Importantly, the modern Merino wool industry emphasizes sustainability. From ethical sheep farming practices to eco-friendly processing methods, the industry is
committed to minimizing its environmental footprint. Merino wool is biodegradable
and renewable, aligning perfectly with the growing demand for sustainable fashion.

The journey of Merino wool from ancient Spain to modern-day fashion is a testament to its enduring appeal and superior qualities. As consumers continue to seek sustainable and high-quality materials, Merino wool stands out as a timeless choice.
Merino wool offers unmatched comfort and performance, backed by centuries of
heritage and craftsmanship and as a result, we feel our t-shirts cannot be beaten
when it comes to blending comfort, performance and functional fashion.
Explore the world of Merino wool with us and experience the luxury and sustainability that have captivated generations. Embrace the legacy of Merino wool – a true marvel of nature and human ingenuity.